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Implementing High Tech in Your Practice

Implementing innovative technology is an essential step in opening a successful practice. Choosing the right technology and equipment, aligned with the mission of your practice, will contribute to enhanced patient care and operational efficiency as well as the overall effectiveness and financial success for your eye care practice.

  1. Improved Patient Care: Advanced medical technologies such as diagnostic instrumentation and electronic health records (EHR) enable more accurate diagnoses, timely interventions, and better treatment outcomes. Depending on your scope of practice, you may be considering diagnostic equipment for primary care, ocular disease management, dry eye, specialty contact lens or myopia management, vision therapy.
  2. Practice Management Software: Another non-negotiable is practice management software which will streamline administrative tasks such as scheduling appointments, managing billing and payments, frame inventories and laboratory orders, generating management reports. Integration with your EHR system and partner vendors ensures smooth and seamless operations.
  3. Streamlined Communication: Technologies like secure messaging systems (i.e., eRx) facilitate seamless communication among healthcare providers, reducing delays in care coordination and improving patient safety by ensuring that all relevant information is readily accessible to authorized personnel.
  4. Compliance and Security: Modern technologies often come with built-in security features that help practices comply with healthcare regulations (i.e., HITECH Act, HIPAA Compliance). They also offer robust data encryption and backup solutions to protect sensitive patient information from breaches or data loss.
  5. Enhanced Efficiency: High-tech solutions streamline data capture and prescription management as well as operational tasks of appointment scheduling, billing, and record-keeping. Reduced administrative burden for you and your staff allows more time to focus on patient care and practice care. It also minimizes errors that can occur with manual processes.
  6. Cost Savings: While an initial investment in high-tech systems can be significant, over time, technological expenditures often result in cost savings with direct, accurate data integration and decreased administrative overhead.
  7. Patient Engagement: Mobile-friendly websites and patient portals empower patients to take a more active role in their healthcare. Patients can access their medical records, communicate easily with you and your staff, and receive personalized health information, promoting better health outcomes through increased engagement. Incorporating a patient communication system which offers text communication and online payment options is a smart investment. Email marketing, social media management and online scheduling enhances the patient’s perception of your practice.
  8. Competitive Advantage: Practices that embrace technology are perceived as modern and forward-thinking, potentially attracting more patients who value innovation and convenience in their healthcare delivery. High-tech along with high-touch is a winning strategy.

Integrating high-tech solutions into an optometric practice not only enhances patient care and operational efficiency but also positions the practice at the forefront of healthcare innovation, ultimately leading to better patient outcomes and satisfaction. And, what’s good for your patients will result in a more profitable and solvent business for you.

Learn more about start-up practice consulting or schedule a call to discuss starting your practice with Tammi Sufficool, MBA. 

Tammi Sufficool, MBA

President Practice Start-Ups / New Business Advisor

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As a business owner or self-employed individual, one of the many financial aspects you need to consider is how to calculate deductible expenses related to your vehicle. The IRS provides two primary methods for calculating these expenses: the Standard Mileage method and the Actual Expenses method. Understanding the nuances of each method and when to use them can have a significant impact on your tax liability. In this blog post, we'll break down these two methods and explore some key considerations to help you make informed decisions about deductible expenses. 

Method 1: Standard Mileage Method 

The Standard Mileage method is the go-to choice for individuals who own their vehicles and use them for business purposes. The calculation is straightforward: 

Multiply business miles by the IRS standard mileage rate. 

This rate is determined by the IRS and varies year to year. For example, in 2023, the standard mileage rate is 65.5 cents per mile for business use. 

One notable advantage of this method is that if your business reimburses you for these miles, the reimbursement is deductible by the business and is not taxable income for you.  

Overall, this is the simplest method for taxpayers with the least amount of documentation required. 

Method 2: Actual Expenses Method 

The Actual Expenses method comes into play when your business owns the vehicle. This method involves a more detailed and comprehensive approach to calculating deductible expenses: 

  1. Keep a log of all miles driven. 
  2. Determine your business use percentage by dividing business miles by the total miles driven for the year. 

If your business use percentage is less than 50%, this method may not be the most advantageous for you. It's crucial to assess your specific situation before committing to this approach. 

Within the Actual Expenses method, there are two sub-methods to figure deductible costs: 

  • Income Inclusion Method: Deduct all vehicle-related costs and add personal miles to compensation on the individual's W-2 form. This means that personal use of the vehicle is included in your taxable income. 
  • Expense Exclusion Method: Reduce actual costs by personal miles. Under this method, personal use of the vehicle does not result in additional income on your W-2 form. 

Key Considerations 

  1. Business Miles Definition: Business miles include trips to meet patients, traveling between business locations, trips for banking or shopping for business purposes, attending business meetings, continuing education trips and transporting equipment. Commuting from home to your business location and back is not considered business mileage. 
  2. Vehicle Weight Matters: Vehicles between 6,000 and 14,000 pounds can be fully depreciated, potentially providing significant tax benefits. For vehicles under 6,000 pounds, depreciation is capped, with a limit of $20,200 in 2023. 

Calculating deductible expenses related to your vehicle can be a complex task, but it's a crucial aspect of managing your finances as a business owner or self-employed individual. Understanding the Standard Mileage and Actual Expenses methods, as well as their associated sub-methods and considerations, can help you make informed decisions that maximize your tax deductions while staying compliant with IRS regulations. It's advisable to consult with a tax professional or accountant to ensure you're following the most advantageous approach for your unique situation, ultimately helping you keep more of your hard-earned money. 

To get help with calculating expenses, schedule a call with Brad Rourke, CPA, ABV or learn more about optometry-specific accounting and tax on our website.  

Patrick McReynolds

Operations Manager

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As an optometrist running your own clinic, you're likely familiar with the many demands of your profession. Amidst the clinical work and patient care, you may not have considered the potential tax benefits that come with your home office. The home office deduction can be a significant advantage for optometrists who operate their own clinics from home. In this article, we'll explore the unique requirements and deductions associated with the home office deduction, tailored specifically to optometrists. 

Requirements for a Home Office Deduction 

To claim the home office deduction, you must meet certain requirements set by the IRS. Here's what you need to know: 

  1. Principal Place of Business: Your home office can qualify as the principal place of business if a substantial amount of administrative and/or management activities are performed there. This means that if you primarily use your home office for tasks like managing your business, review patient records, employee hours, review resumes for hiring or other necessary business functions then it can meet this criterion. 
  2. Exclusive Business Use: The office or area you're claiming as your home office must be used exclusively for business purposes. It can include storage of inventory, supplies or equipment related to your business. Any personal use of this space may disqualify you from claiming the deduction. 

Calculating Your Deduction 

Once you've met the requirements, it's time to calculate your home office deduction. There are two methods to determine the business percentage: 

  1. Square Footage Method: Divide the square footage of your home office by the total square footage of your entire home. 
  2. Rooms Method: Divide the number of rooms used exclusively for your business by the total number of rooms in your home. Generally, Williams Group includes kitchens, living rooms and dining rooms and do not include bathrooms. 

Expenses for Deduction 

Understanding which expenses are deductible is important to maximizing your tax benefits: 

  1. Direct Expenses: Expenses directly related to the office area, such as repairs or painting in the office, are fully deductible. These costs are tied directly to your business space and can be claimed in full. 
  2. Indirect Expenses: Indirect expenses are those related to the entire home, such as insurance, utilities, and general repairs like furnace maintenance. These costs are based on the business use percentage you calculated earlier. For example, if your home office accounts for 10% of your home's total square footage, you can deduct 10% of these indirect expenses. 
  3. Unrelated Expenses: Expenses not connected to your home office, like lawn care or repairs in other areas of your home, are not deductible under the home office deduction. 

A Note on Depreciation  

One important consideration is the depreciation of your home if you've been claiming the home office deduction. If you eventually sell your residence after taking depreciation for the home office, the depreciation will reduce the cost basis of the residence when calculating the excluded gain of your primary residence. Be sure to consult with a tax professional to fully understand the implications of depreciation on your tax situation. 

The home office deduction can be a valuable tax benefit for self-employed individuals. By meeting the necessary requirements and understanding how to calculate your deductions, you can potentially reduce your tax liability. However, tax laws can be complex, so it's always a good idea to consult with a tax professional or accountant to ensure you're making the most of this deduction while staying compliant with IRS regulations. 

Maximize your deductions by schedule a call with Brad Rourke, CPA, ABV or learn more about optometry-specific accounting and tax on our website.  

Archie Keebler

Tax Manager

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Advisory for the Complexities of Running an Optometric Business

Williams Group is the industry’s most trusted, experienced and knowledgeable Start-Up Business Advisory Team, and for good reason.

  1. Expertise: Williams Group possesses specialize knowledge and experience in all aspects of starting and running an optometric practice, such as business planning, financial forecasting, market research, feasibility studies, lending, attracting new patients, patient flow and optical operations, leadership and staff management. Our expertise can help you navigate challenges and make informed decisions.
  2. Risk Management: Starting a new business involves inherent risks. We will help you identify and mitigate risk by providing strategic guidance and contingency plans.
  3. Individualized Solutions: At Williams Group, we tailor our advice and recommendations to suit your specific needs and circumstances, and work closely with you to develop strategies and action plans that align with your goals and objectives.
  4. Objective Perspective: We provide an unbiased and objective view of your business ideas. Based on our experience, we offer insights and suggestions that you might not have considered, helping you avoid potential pitfalls and missteps.
  5. Save Time and Money: While hiring a consultant involves upfront cost, our guidance ultimately saves you time and money by helping you avoid costly mistakes and inefficiencies. We help define and streamline operational processes and allocate resources more effectively.
  6. Vendor/Supplier Opportunities: Williams Group has a network of the industry’s best business partners. Leveraging these connections can open doors to potential financial lenders, suppliers and vendors which can be invaluable for best pricing, terms and conditions.
  7. Access to Resources. We have proven tools, templates, and resources that can accelerate your business growth. Financial models, industry benchmarks, bookkeeping/payroll/tax prep services and best practice operational processes, policies and procedures can jump start a practice.

Partnering with Williams Group not only yields big payoffs in the critical early stages of building your business, but also sets you up for long-term practice success. The benefits of Williams Group’s expertise, perspective, and resource access provide a lifetime of financial rewards, practice enjoyment and pride in ownership.

Learn more about start-up practice consulting or schedule a call to discuss starting your practice with Tammi Sufficool, MBA. 

Tammi Sufficool, MBA

President Practice Start-Ups / New Business Advisor

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Quality of Life / Work-Life Balance

Quality of life encompasses a broad array of factors that contribute to overall well-being and personal satisfaction. While specifics may vary, certain fundamental elements are commonly recognized with quality of life and work-life balance.

Physical, Mental and Emotional Well-Being.

Key foundational pillars set the stage for a balanced life. Without physical health, it’s difficult to enjoy other aspects of your life to the fullest. Having a sense of purpose, emotional stability that comes from social connections, support systems and the ability to cope with stress and adversity play a crucial role in promoting mental health, a sense of belonging and a quality-of-life balance.

Economic Stability.

Earning an income is another essential component to enjoying a quality life. Your income as an optometrist not only provides you and your family financial security but also the ability to participate in leisure activities that contribute to personal satisfaction. You can earn a living practicing anywhere, with any mode of patient care, but it does not guarantee total fulfillment and personal actualization as a provider/practitioner.

Professional Fulfillment and Self-Actualization.

Being able to choose how you practice optometry, how you serve, how you impact the lives of your patients, and how you control the decisions in your life are key to professional fulfillment. Ownership equity in your own business can also yield a higher state of fulfillment and realization of your true potential.

Work-Life Balance.

The equilibrium between your professional responsibilities and your personal life hinges on effectively managing time and energy to fulfill both career and personal aspirations without one overshadowing the other. Below are significant ways owning your own business can enhance your work-life balance.

  • Flexible Work Arrangements: Flexibility in work hours can better accommodate personal commitments while meeting professional patient care obligations. Setting specific hours for patient care, administrative tasks, marketing/networking and family time contributes to an enhanced work-life balance and overall well-being. Flexible work arrangements can yield discretionary time for leisure and recreational activities, providing opportunities for relaxation and personal growth.
  • Choosing your Technology: While your mode of practice dictates your technology, your technology serves to improve your practice efficiency, workflow and professional fulfillment.
  • Outsourcing: Choosing to utilize specialty services to manage tasks that don’t need your constant or personal attention, (e.g., bookkeeping, payroll, IT) can buy you time during the week.
  • Clear Boundaries: Establishing clear boundaries between work and personal life helps prevent work from encroaching into personal time. Prioritizing tasks, setting realistic goals, and avoiding procrastination are essential steps for maximizing productivity during work hours and reducing the need to working late or bring work home.

Physical, emotional and mental health, personal fulfillment and work life balance are fundamental elements that are universally important for leading a satisfying life. While achieving a positive work-life balance requires conscious effort, prioritization, and adaptation to specific needs and circumstances, new business owners who cultivate harmonious relationships between their professional and personal lives enjoy greater satisfaction and well-being.

Learn more about start-up practice consulting or schedule a call to start talking about achieving the work-life balance you seek with Tammi Sufficool, MBA. 

Tammi Sufficool, MBA

President Practice Start-Ups / New Business Advisor

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Creating a Vision for Your New Practice

Creating an authentic vision for your new business involves delving deep into your passions, values, and aspirations. Below is a guide to help you craft a meaningful vision:

1. Reflect on Your Values

What principles are most important to you? Consider aspects like integrity, innovation, community engagement, and business sustainability. Your business vision should align closely with your core values.

2. Identify Your Passion

What excites you? What problems do you want to solve? Passion is the fuel that will drive your business forward, so choose a venture and specialty services that genuinely interest and motivate you.

3. Define Your Impact

How do you want to make a difference? Whether it’s through products, services, or initiatives, clarify the positive impact you aim to have on your patients and your community.

4. Envision Success

What does success look like for your business? Visualize the future you want to create, including milestones, achievements, and the overall legacy you hope to leave behind.

5. Consider Long-term Sustainability

Think beyond immediate profits and consider how your business can thrive sustainably over time. This might involve factors like technological innovations and fostering long-term relationships.

6. Embrace Authenticity

Your vision should be true to who you are and what you believe in. Avoid chasing trends or trying to mimic other businesses. Authenticity breeds trust and loyalty among customers and employees alike.

7. Communicate Clearly 

Once you’ve formulated your vision, communicate it clearly and consistently with your patients, partners, and staff. This ensures everyone is aligned and working towards the same goals.

A compelling vision serves as a guiding light for your business. It defines who you are and how you will serve. It will inspire you and your team to make decisions, overcome challenges, and pursue growth with purpose and passion.

If being deliberate to act on your vision is your next great step, Williams Group advisors will help you chart a path toward successful business ownership and a fulfilling career as an independent optometric practice owner.

Learn more about start-up practice consulting or schedule a call to start talking about your vision with Tammi Sufficool, MBA. 

Tammi Sufficool, MBA

President Practice Start-Ups / New Business Advisor

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Financial Pitfalls Every New Optometry Practice Owner Should Avoid

Starting your own optometric practice is a significant undertaking and not without financial challenges. Financial missteps early on can complicate your path to success. As you prepare to step into your next great adventure, it’s important to lay a solid foundation for a successful business. Williams Group is an expert in optometric financial management and will help you enhance your financial skills and knowledge to safeguard your new venture.

Below are serious financial pitfalls new practice owners often encounter.

1. Not Budgeting for the Full Picture

Pitfall: Many new owners underestimate the full cost of launching their practice. From high-tech equipment to office furnishings and initial inventory to the operational costs of staff, occupancy, and marketing, start-up expenses must be accurately projected with a comprehensive multi-year cash flow analysis. Williams Group has the financial experience and expertise to help you navigate this complex and pivotal step.

2. Skipping the Business Plan

Pitfall: Without a detailed business plan, it's challenging to stay on track with your financial goals and operational strategy. Disorganized efforts yield wasted resources. We’ll help you create a comprehensive strategic plan of action, based on your unique vision, and update it as you gain more insight into your market and practice needs.

3. Poor Debt Management

Pitfall: Planning accurately for your start-up costs is key to successful debt management. Overleveraging with high-interest loans can hinder your financial stability. Williams Group is an industry leader to help you carefully explore start-up financing options for best and favorable terms to ensure your debt levels are manageable relative to your expected income.

4. Mismanaging Cash Flow

Pitfall: A common oversight is not maintaining a healthy cash flow which can lead to problems covering day-to-day expenses. A robust financial plan accounts for operational production and all foreseeable expenses and some you might not expect, like emergency repairs or economic downturns. Williams Group will help you define a forecasting plan to protect you against slow business periods.

5. Ineffective Tax Strategy

Pitfall: Neglecting proper tax planning can lead to unexpected liabilities and potential penalties. Our industry-specific tax accountants will collaborate with you to ensure you take advantage of applicable deductions and optimize your tax strategy.

6. DIY Financial Management

Pitfall: Taking on all financial responsibilities yourself can lead to mistakes and missed opportunities for financial optimization. Our bookkeeping and payroll teams can manage your practice’s finances more effectively, minimizing your hands-on administrative responsibilities.

Navigating the financial complexities of starting an optometry practice can seem daunting, but with careful planning and strategic foresight, you can lay a solid foundation for a successful business. With Williams Group, you can avoid these financial pitfalls and be on your way to a thriving practice.

Learn more about start-up practice consulting or schedule a call to start talking about your next great adventure with Tammi Sufficool, MBA. 

Tammi Sufficool, MBA

President Practice Start-Ups / New Business Advisor

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How to Know When the Time Is Right to Open Your Own Private Optometry Practice

Deciding to open your own optometry practice is a significant career move that comes with great opportunities and known challenges. Knowing when to make this leap can be a matter of readiness and preparedness. Here are key considerations that can help you determine if the time is right to start your own practice.

Assess Your Experience and Expertise

First and foremost, evaluate your level of professional experience. Have you developed a robust set of optometric skills and a comprehensive understanding of business management? Typically, optometrists with several years of experience under their belt are better prepared to handle the complexities of running a practice. If you've been working in the field for 5+ years, you likely have the clinical expertise and patient management skills necessary to start on your own. Williams Group can help you determine if a start-up practice is the right next step for you.

Financial Readiness

Opening a practice requires significant financial investment. Before you decide to open your doors, you will want to have a clear understanding of the financial implications. If you have a solid financial foundation and a well-crafted cash flow budget, you may be ready to proceed. If you are a bit shaky on financial readiness, don’t worry. With our guidance and training, you will develop the financial acumen needed for your new endeavor.

Financial Plan: Do you have a robust financial plan that includes projections for your business's growth and potential financial hurdles?

Capital: Do you have access to the necessary capital, whether through savings, loans, or investments?

Budget: Can you create a detailed and realistic budget that covers startup costs, ongoing expenses, and unexpected costs?

Regulatory and Legal Considerations

Ensure you are aware of and ready to comply with all regulatory and legal requirements. Being prepared to handle these aspects is crucial for launching your practice successfully. If you aren’t sure of these steps, Williams Group has the expertise to position you for success.

Legal Structure: Have you decided on the legal structure of your practice (e.g., sole proprietorship, partnership, corporation, LLC, LLP)?

Compliance: Are you prepared to comply with healthcare regulations, including those related to patient privacy and safety?

Licensing: Do you have the required licenses to practice and run a business in your chosen location?

Market Conditions

Understanding the market conditions in the area in which you want to open your practice is crucial. Consider these factors:

Demand: Is there a demand for new optometry services in your target location?

Competition: How saturated is the market? Can you offer something unique that differentiates your practice from others?

Economic Climate: Is the local economy growing? Are people likely to invest in healthcare?

A positive outlook in these areas suggests a good time to start your practice. Williams Group can help assess the current and future climate of your target area.

Personal Readiness

Consider your personal circumstances and lifestyle:

Independence and Work-Life Balance: Are you ready to independently determine the relationship and involvement you have in the lives of your patients? Are you ready to control the decisions that need to be made?

Income and Equity: Are you ready to earn for today and build equity for the future?

Entrepreneurism: Are you prepared to handle the demands of ownership and running a practice?

Support System: Do you have a support system in place? Do you have an experienced advisory team to help you not only navigate the initial stages of practice ownership but on-going challenges as they arise?

Long-Term Goals: Does opening a practice align with your long-term professional goals?

If your personal life can support the initial demanding years of establishing a new practice, it might be the right time. We can help you determine if your dreams of ownership align with your readiness.

The right time to open your own optometry practice depends on a blend of professional, financial, legal, market, and personal readiness. If you find that these factors align positively, it might be the perfect moment to start planning your venture in earnest. With the right guidance and preparation, you can establish a successful practice that not only meets but exceeds your professional aspirations.

Learn more about start-up practice consulting or schedule a call to start talking about your timing with Tammi Sufficool, MBA. 

Tammi Sufficool, MBA

President Practice Start-Ups / New Business Advisor

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Your optometry practice is thriving, patient demand is growing and it's time to welcome a new associate optometrist. How do you ensure this exciting transition doesn't turn into scheduling chaos? Let's explore 10 essential tips to prepare your schedule to be ready for a new associate optometrist!
1. Assess Current Patient Load: Evaluate your current patient load, and appointment types and patterns. What are your peak times and slower periods? Look for insight into your demand services to identify the potential for an additional associate optometrist. 
2. Forecast Future Demand: Analyze trends in patient visits. Do seasons affect your visits? Is your local population expected to grow? Are you able to expand services? This can project future demand for the need of an additional optometrist and potential patient influxes. 
3. Review Appointment Types and Durations: Examine the types of appointments your optometry practice currently offers and the average duration. The average number of routine exams, emergency visits, special testing, etc. is crucial for creating a schedule that maximizes the use of all optometrists time. 
4. Patient Flow Analysis: Observe and analyze the flow of patients through your practice from the patients point of view. Look for bottlenecks and/or inefficiencies that could be alleviated with the addition of an associate optometrist. 
5. Adjust Scheduling Templates: Modify existing optometry scheduling templates to accommodate another optometrist provider. This may include extending operating hours, opening new appointment slots, and adjusting the mix of appointment types. Cater to the varied patient needs while optimizing resource utilization. 
6. Implement a Staggered Schedule: Consider staggered schedules for the optometrists to ensure continuous patient care is available throughout the day to maximize the use of your practice's resources, enhancing patient satisfaction. 
7. Cross-Training Staff: Building a versatile staff means ensuring your optometric staff is cross-trained to handle scheduling for multiple optometrists. This includes managing overlapping appointments, handling referrals, and managing increased workload.
8. Use of Technology: Leverage optometric-specific scheduling software that can handle multiple optometrists. Ensure its user-friendly and can provide valuable data-driven insights for continuous improvement. 
9. Plan for Ramp-Up Period: Create a plan of action including a marketing plan to fill the associate optometrists patient schedule. Gradually increase their patient load as they become more integrated into the practice and as patient awareness grows. 
10. Communication with Patients: Inform existing patients about the new optometrist. Craft an engaging email or social media campaign introducing the new optometrist and encourage your patients to schedule an appointment with the new provider, especially during the times when your schedule is already full.
By carefully planning and executing these tips, you can prepare your optometry practice's patient schedule for the integration of an associate optometrist for a smooth transition and continued patient care.  
For tailored support, connect with Robin Elliott at Williams Group. We specialize in ensuring your practice thrives in schedule management and offer comprehensive assistance for hiring and onboarding of associate optometrists. 

Ready to prepare your schedule for a new associate optometrist? Contact Williams Group today for expert guidance.

Robin Elliott

President of Consulting
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Vision Expo West 2023 (VEW) in Las Vegas, NV, never fails to offer a comprehensive overview of the current trends in the optical industry. As consultants, we often find ourselves in the midst of these evolutions, trying to make sense of them for our clients. This past week my colleagues Bess Ogden, Ellie Rogers, and I explored VEW with open minds to continue to “sharpen the saw” for our industry. Here are a few of our significant takeaways from this year’s expo:

Continued Importance of Efficiency and Adaptability: The world of optometry business is no different from other industries - efficiency and adaptability remains paramount with the rising cost of doing business and technology challenging conventional thought. The concept of not leaving things to chance resonated with us. In today’s competitive environment, a calculated approach is the only way forward. We have a choice. Lie down and refuse to adapt as an ostrich or have the keen vision and alertness of a hawk to navigate.

Rethinking Our Knowledge: The rise of virtual assistance forces us to reevaluate what we know. For example, the traditional roles, such as opticians, are being challenged. The question being– Do you want your revenue producers doing administrative tasks? Why would you have your optican in the lab ordering, billing, checking in inventory, etc., when they could be on the floor working with patients, and quite possibly in the room with you helping to directly generate income and enhance the value of the patient’s experience! Virtual assistance may be the answer to efficiently and cost effectively delegate tasks. Especially when we are dealing with hiring shortages and rising staff expenses. It's a sign that as professionals, we must remain adaptable. Virtual assistance may not be the answer for everyone, but it may be an option to continue to thrive. As we reflect on the implications of virtual assistance, it's evident that this is just one facet of a larger shift in the optical industry driven by technological advancements and changing business dynamics.

As technology and business landscapes evolve, so must industry practices and roles too. The emphasis on adaptability, efficiency, and the reconsideration of traditional roles – as seen with the potential of virtual assistance – highlights the need for professionals to be both proactive and innovative. Embracing these shifts, while tapping into the vast reservoir of industry knowledge, is crucial for continued growth and success. The insights from VEW serve as a clarion call for the optical community to anticipate change, adapt to it, and turn challenges into opportunities.

Most importantly, you have an industry of qualified professionals with years of experience to help you run a lean practice with a commitment to excellence and growth. Don’t be left behind. At Williams Group, we are committed, and invite you to reach out.

Ready to navigate the evolving optical landscape? Contact Williams Group today for expert guidance.

Robin Elliott

President of Consulting
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