As an optometry-specific consultant, I have seen time and again how the right leadership team can...
Building a Leadership Team in Your Optometry Practice: A Game Changer for Success
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What Refunds Really Do to a Business
I've never understood the impossibly rigid stance on the policy of no refunds or ever stating your...
Placing Team Members in Positions to Win
Every spring, a grower has to determine what crop to plant on each parcel of land. Most of the...
Optical Conversations
Eyewear choices are everywhere, so why would your patient choose your practice for their eyewear...
To Add or Not to Add a Frame Line, That is the Question
All too often the comment, we want to add a new frame line, comes up in a practice and yet no one...
Cross Training Basics
Have you ever found yourself new to an office? In my experience, no matter what office I am at,...
Just in Time Philosophy
Imagine you are a brand new employee and you answer the phone in the office. After a rehearsed,...