Start-Up Financing: Benefits of a Business Plan Creating a business plan for a start-up practice...
Start-Up Financing: Benefits of a Business Plan
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Optical Conversations
Eyewear choices are everywhere, so why would your patient choose your practice for their eyewear...
To Add or Not to Add a Frame Line, That is the Question
All too often the comment, we want to add a new frame line, comes up in a practice and yet no one...
Cross Training Basics
Have you ever found yourself new to an office? In my experience, no matter what office I am at,...
Just in Time Philosophy
Imagine you are a brand new employee and you answer the phone in the office. After a rehearsed,...
Lovely Courtesy List Day
One of my favorite songs is “Lovely Day” by Bill Withers. A lovely day in optometry is one in...
Effectively Turn Phone Calls Into New Patients
Good. Better. Best. When you are considering which brand of canned corn to buy, they probably all...